Building a Global Brand for TinyMobileRobots
Service
Brand Strategy
Visual Identity
Digital Design
Content
Location
Aarhus
Year
2025
Role
Lead Designer
Client
TinyMobileRobots
Team
Knowit
Summary
TinyMobileRobots had grown from an ambitious technology company into an international leader in robotic line marking. However, its brand no longer reflected the company’s technological capabilities, professional maturity or global ambitions.
​
We created a cohesive brand and digital experience designed to strengthen its market position, support continued growth and make its technology easier to understand.
The Challenge
Following rapid international expansion and significant investment, TinyMobileRobots needed a brand that matched the scale of its business.
The existing identity lacked the clarity and consistency required to compete in a global market. It also needed to communicate the company’s technology and value proposition to several distinct audiences—from customers and commercial partners to investors and future employees.
​
The challenge was to create a brand that could:
​
-
Differentiate TinyMobileRobots in a competitive international market
-
Communicate complex technology with clarity and credibility
-
Support sales, partnerships and recruitment
-
Deliver a consistent experience across digital and physical touchpoints
From Strategy to a Distinctive Global Brand
We began by establishing a strategic foundation for the brand. Through workshops and close collaboration with the TinyMobileRobots team, we defined the company’s core narrative, positioning, mission, vision and tone of voice.
​
This foundation informed a new visual identity built around three central qualities: innovation, credibility and simplicity. A confident colour palette, clear typography and a consistent image style gave the brand a distinctive and recognisable expression.
​
Comprehensive guidelines covering the brand, visual identity and social media were developed to help teams apply the new system consistently across markets and channels.
Precision in Every Line
The logo is built from a minimal set of geometric shapes, giving it a clear, distinctive and instantly recognisable expression. Its simple construction reflects the precision and efficiency at the heart of TinyMobileRobots’ technology, while allowing the mark to remain strong and legible across digital and physical touchpoints.
At its core, the symbol represents a robot moving across a sports field. The surrounding lines suggest both the boundaries of the field and the precise route mapped and marked by the machine. This sense of direction and movement captures the robot’s ability to navigate autonomously, transforming complex measurements into accurate, clearly defined lines
GPS Pin
Road lines
Sports field
Turning the brand into a digital experience
The website became the primary expression of the new brand.
We designed a user experience that makes TinyMobileRobots’ technology accessible and engaging while guiding visitors intuitively through its products, expertise and value proposition.
The design balances technical information with a clear visual hierarchy and focused storytelling. This creates a coherent digital journey that communicates the company’s position as an innovative and trusted global technology provider.
